Our Products

There’s a juice
for everyone

Whether you prefer tangy citrus taste, smooth berry flavours or a perfect fruit blend, you’ll find a Liqui Fruit juice to satisfy your thirst.


About Us

But Fruit

It all started 40 years ago when Liqui Fruit burst onto the juice scene as the first ever long shelf life fruit juice.

South Africans couldn’t get enough of it! Our juice captured the vitality of our culture with bright colours, fresh packaging and a delicious all-fruit taste. We sourced the juiciest, sweetest and most replenishing fruit from local farms to offer home-grown goodness on-the-go or at home.

Today, when it comes to fruit juice, Liqui Fruit is first on everyone’s lips.  Our unwavering promise of quality has won over millions of South Africans. In a beverage market that is more and more competitive with every sip, we continue to be the juice on the shelf everyone reaches for first.


As the coronavirus (COVID-19) continues to spread throughout the world, at Pioneer Foods we are taking proactive steps grounded in science to protect the safety of our products, our employees, their families and support our communities around the country.